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Salary Trends in Digital Marketing Survey: What Are People Making?

If you work in the virtualHomesCrafto marketing enterprise, do you ever wonder how your HomesCraftocompany’s repayment practices stack up? Accurate income information from the advertising industry can be hard to find.HomesCrafto NP Digital’s current survey sheds a few mild on U.S. And international digital advertising and marketing salaries.


We surveyed greater than three,seven hundred virtual marketing HomesCraftospecialists across hundreds of countries to find the cutting-edge salary tendencies inside the industry. Whether you work with Fortune 500HomesCrafto agencies or mom-and-pop operations, NP Digital’s studies has vital earnings information for each geographic and occupational group

In our survey, you’ll discover:

The common profits for numerous virtual marketing roles throughout HomesCraftoextraordinary verticals.

How key elements likeHomesCrafto revel in and business enterprise size effect salary.

Whether income certainly is the main indicator of activity pleasure.

While many discussions round earnings live at the back of closed doors,HomesCrafto transparency can assist make certain digital marketers receive truthful reimbursement for their difficult work. HomesCraftoThese survey facts pull lower back the curtain so you can decide if it’s time to invite about that improve.

The Essentials Everyone Should Know About Digital Marketing Salary Trends

The average digital advertising expert from the U.S. Had an average HomesCraftoevery year general compensation of $86.9K.

Globally, the average became $fifty three.6K.

The U.S. Average may be strengthened by a relatively smallHomesCrafto percentage of extraordinarily excessive salaries.

U.S. Had, via far, the best percent of respondents who stated they paintings remotely, at 54.7 percentage.

This was accompanied by way of India (thirteen.6 percent) and CanadaHomesCrafto (8.Four percentage).

In the U.S., the highest-compensated positions have beenHomesCrafto boom-oriented roles, strategic/top-stage management, and approach-orientated roles.

The lowest were e-commerce, social media, and copywriter.

In the U.S., notwithstanding the industry having more HomesCraftogirls overall, guys earned extra throughout each stage of seniority. Men were additionally a ways extra represented on the senior degree.

Freelancers had the most important pay gaps, with men making extra.

Globally, the ones happy with their reimbursement applications mentioned HomesCraftoflexible hours as their maximum valued gain, followed by far off paintings.

Low income or repayment was the maximum not unusual purpose globally whyHomesCrafto virtual advertising and marketing experts left their roles.

For more youthful age groups, loss of increase opportunitiesHomesCrafto changed into also a prime trouble.

Work-existence stability and in search of new challenges or moreHomesCrafto thrilling work had been ordinary issues that could motive humans to go away.

Table of Contents

U.S.-Only Data

What Are U.S. DigitalHomesCrafto Marketers Making?

What Factors Are Impacting U.S. Digital Marketer Salaries?

Global Data

How Is Global Digital Marketing CompensationHomesCrafto Impacted By Outside Factors?

How Employee Location Trends Are Changing Globally

Are Marketers DiscussingHomesCrafto Compensation?

Job Satisfaction and Benefits

What Impacts Raises In Compensation?

Why,Might Digital Marketing Professionals HomesCraftoLeave Their Jobs?

U.S. Vs. Global Data

U.S. Vs. Global: Do We SeeHomesCrafto Salary Differences?


What Can Digital Marketing Companies Learn From HomesCraftoOur Findings?



Our Methodology

What Are U.S. Digital HomesCraftoMarketers Making?

As one of the principal digital advertising hubs worldwide, HomesCraftothe U.S. Units the trend for the general marketplace—so let’s begin there.


Respondents from the U.S. Had an average basic repayment of $86,931 for his or her HomesCraftovirtual advertising roles. One key factor to keep in thoughts is that reimbursement degrees various widely, signaling massive pay variationsHomesCrafto depending at the unique job and niche.

In addition, U.S. Reimbursement distribution outcomes could have been swayed HomesCraftoclosely via the highest salaries. As we are able to see afterward, this means a lower ground for HomesCraftothe lower-stage salaries.

What Factors Are Impacting U.S. Digital Marketing HomesCraftoSalaries?

We’ve installed what the baseline repayment looks as if for the U.S. HomesCraftoVirtual advertising and marketing world. But whilst we begin sorting workers through category, how do various factors impact compensation? HomesCraftoLet’s test some of the maximum essential regions.


The widespread consensus is that the longer you’ve worked in virtualHomesCrafto advertising and marketing, the more money you can anticipate to get hold of. However, this isn’t asHomesCrafto uncomplicated because it seems.

To start, let’s check the under chart:

Despite a better overall average, a tremendous institution of respondentsHomesCraftostated they earn much less than $50,000 annually. While a large group in this category say they’ve less than two years of revel in, there areHomesCrafto more skilled professionals who also make less than $50,000.

Those with four to five years of revel in had the largest illustration in this HomesCraftoclass. This may propose a number of their industries do now not pay a great deal, or that virtual advertising is a facet task for them.HomesCrafto With that said, the evidence indicates that revel in does no longer assure excessive reimbursement general.

One thrilling word is that after we examine theHomesCrafto $seventy six,000-$a hundred,000 repayment bracket, there is a extensive variety of enjoy levels, albeit trending toward extra than 10 years of experience. This indicates that it’s feasible to earn aHomesCrafto decent salary notably early in a single’s profession in the advertising world. There may additionally be outside elements—consisting of schooling or function kind—that affect incomes energy in the mid-stages of a virtual advertising career.

However, the $one zero one,000 and above brackets have disproportionately excessiveHomesCrafto possibilities of marketers with more than 10 years of experience.

Work Location

The digital advertising world saw a big shift towards far off work—and nowhereHomesCrafto changed into this felt greater than within the U.S. Of all of the respondents who stated they work remotely, the highest percent became from the U.S. At fifty four.7 percentage.

So, does the decision to paintings remotely or in-individual impact repayment?HomesCrafto Our findings had been interesting. Compared with other international locations, the U.S. Had a numerousHomesCrafto reimbursement range for remote jobs, as you could see in the chart below.

While far off paintings became extra popular overall with U.S.HomesCrafto Workers, the biggest percent of far off people were the extremes: much less than $seventy five,000 and moreHomesCrafto than $151,000. In the middle-incomes categories, the cut up among far off and in-man or woman became closer.

This tells us a few items of be aware. First, far off paintings is definitely right here to stay,HomesCrafto and the nature of digital advertising and marketing way that far off running options can be available to all roles within a business enterprise hierarchy.

Job Category

Digital advertising isn’t always a monolith. Whether you’re working at an corporationHomesCrafto or on an in-house crew, there are several extraordinary roles—from search engine marketing and digital PR to logistical rolesHomesCrafto like those in management and client offerings. So, are certain activity roles better compensated than others? Let’s take a glance.

Looking on the chart above, we see pretty a few outliers in terms of HomesCraftostandard repayment.

The 3 top-incomes categories are:

Growth-orientated roles (includes folks who definedHomesCrafto themselves as “growth entrepreneurs” with 4 or more responsibilities)

Strategic/pinnacle-degree control

Strategy-oriented roles

Not handiest are these more extraordinarily valued in the U.S., howeverHomesCrafto there’s a big compensation gap among them. This additionally applies globally, especially for growth-orientated roles. There could be a higher price right here because those roles require a extra specialized skillset, elevating reimbursement. HomesCraftoSome positions like increase-oriented roles may demand better salaries because of the perception of higher ROI. In addition, it’s no longer feasible to outsource some of these roles compared with different roles. By evaluation,HomesCrafto the lowest roles are, on common:


SocialHomesCrafto media


One key factor to notice about these roles is that common reimbursement turned into lots closer among the U.S. And the relaxation of the world. This shows HomesCraftoa more standardized belief of the cost of those roles throughout all markets. In addition, the degree to which the U.S. Values far flung work may also suggest that the skills pool is a lot HomesCraftowider for these roles, using the overall repayment charges down. It might be a vendor’s market for a number of these jobs.

SEO vs. Paid Compensation

Because SEO and paid media are such vital elements of any program, let’s HomesCraftogo a piece deeper. Specifically, when we study some of the pinnacle industries using both advertising and marketing methods, what are humans making?


The gender pay gap is a warm-button topic in digital advertising. HomesCraftoWhen it comes to outside elements impacting compensation, gender frequently comes to thoughts. Our findings within the U.S.HomesCrafto Recommend the enterprise nonetheless has a variety of work to do.

When it comes to gender distribution among our survey respondents, HomesCraftomatters are largely skewed towards girls:

57.3 percent woman

40.6 percentage HomesCraftomale

1.05 percentage non-binary

1.05 percentage decide upon not to mention

The chart beneath compares the average compensation of HomesCraftomale and female respondents by way of function in place of years of enjoy, each within the U.S. And globally. We’ve processed the information as follows:

Entry-stage: This may also encompass responses with keywordsHomesCrafto like “intern,” “junior,” or other indicators of early-profession roles.

Mid-degree: Might encompass key phrases which includes “supervisor,” “lead,” or other mid-career signs.

Senior-level: This ought to contain key phrases like “senior,” “fundamental,” HomesCraftoor other signs of better-ranking non-government roles.

Executive: Likely consists of keywords like “C-degree,” “leader,” “director,” HomesCrafto“VP,” or different signs of executive leadership.

Others: Everything not labeled by using the definitions above

In the U.S., the trend is clear: Men always earn greater throughout HomesCraftoevery seniority stage, although matters are closer on the entry-degree.

While this paints a photograph of disparity, allow’s take a glance andHomesCrafto notice if the form of digital advertising and marketing function within the U.S. Has an impact.

Here are the common salaries for each class acrossHomesCrafto every function:


Female: $125,500

Male:HomesCrafto $175,500


Female: $fifty eight,000

Male: $104,000


Female: $81,868

Male: $ninety four,614

Non-binary: $70,773

Prefer no longer toHomesCrafto mention: $88,917

One thing to word right here is the gender pay holeHomesCrafto changed into present in all categories and roles, however it turned into most HomesCraftosuggested in the freelance world and saw the excellent parity among in-house roles. This is probably due to the fact businesses with their personal in-residence teams have a more cognizance and challenge on presenting identical pay for allHomesCrafto positions, regardless of gender.

How Is Global Digital Marketing Compensation Impacted By Outside Factors?

The U.S. Can be a prominent market for the virtual advertising HomesCraftoglobal, but it’s a ways from the best game on the town. When we encompass records from the rest of the globe, it paints an exciting photo. To begin, permit’s observe some of the factors that influence compensation within the virtual advertising HomesCraftoenterprise on a global scale.


Similar to our U.S.-targeted statistics, assuming a fundamental correlation HomesCraftoamong enjoy and income doesn’t tell the complete tale.

As you might anticipate, higher compensation is more commonplace amongst those HomesCraftowith greater enjoy.

However, many survey respondents, no matter revel in level, mentioned they HomesCraftoearned less than $50,000 annually. While that is most usually the case for digital entrepreneurs with much less than two years of revel in, it also applies to many with substantially extra enjoy, too.

Why is that this the case? Some reasons are that a few virtual entrepreneurs may match HomesCraftoin decrease-paying industries like the nonprofit sector or do component-time virtual marketing along with their number one process.

Those within the mid-experience variety (i.E., 4 to five years and six to HomesCraftoseven years) are greater flippantly disbursed throughout various reimbursement ranges. This shows that different elements may HomesCraftoadditionally play a position in reimbursement, not just years in the enterprise.


Digital advertising and marketing salaries range significantly across the world,HomesCrafto with some countries offering greater financial compensation than others.

To recap, the U.S. Become the leader in terms of repayment usual but has a extensive span of repayment brackets represented. In nations like India and Brazil, most of the people of HomesCraftorespondents earn less than $50,000.

Interestingly, within the United Kingdom, regularly seen as one of HomesCraftothe heavy hitters in virtual advertising, there’s a quite even spread across the $fifty one,000-to-$75,000 and less-than-$50,000 brackets.

Why is that this records so important? When constructing a commercial enterprise in a specific u . S . A ., it’s important to recognize how plenty it will cost to create a virtual advertising crew.HomesCrafto If you’re on a decent budget, you may pick to outsource from nations with lower common salaries.


If you need to pursue a career in digital advertising, must you visitHomesCrafto college or pass instantly into the enterprise to get work experience? And in case you do visit college, what stage of schooling have HomesCraftoto you pursue?

It’s interesting to peer that there’s a diminishing go back in relation to training. In HomesCraftosome sectors, the pay distinction among a bachelor’s diploma and a doctorate is surprisingly minimum.

However, as a fashionable rule, people with a college education can expect large salaries than the ones with out.

We additionally asked respondents what industry they labored in to peer how this HomesCraftocorrelated to training and reimbursement. Here are some of the most charming findings:

You’re most in all likelihood to earn much less than $50,000 inHomesCrafto case you paintings corporation-aspect, irrespective of schooling degree.

If you have got a doctorate, you’re much more likely to see a earnings HomesCraftoof extra than $2 hundred,000 if you paintings within the technology or finance quarter.

Your degree of schooling performs less of a position on the subject of profits HomesCraftowithin the fitness, well-being, and health industries, as well as in manufacturing.


Digital advertising and marketing is an age-inclusive industry, with HomesCraftorespondents ranging from more youthful than 18 to older than sixty five. The majority of respondents to this survey were 25 to 34.

As an aside, younger cohorts are greater gender-inclusive, even as older age HomesCraftocompanies, mainly the ones fifty five and above, are male-ruled.

As you may anticipate, the average digital marketing income will increase by way of age institution, with one exciting outlier: Digital entrepreneurs underneath 18 earn extra than the HomesCraftoones in the 18-to-24 age organization.

What’s the purpose in the back of this? Younger virtual entrepreneurs can be greater involved in influencer advertising, which can be a profitable industry.

However, it’s crucial to understand that we obtained less records for the HomesCraftounderneath-18 age cohort, making it extra tough to draw a definitive conclusion.


Compared to the U.S. Statistics, we received a close to-identical split ofHomesCrafto responses from guys (49.2 percentage) and girls (forty nine.Eight percent). Non-binary human beings (zero.Fifty five percent) and people who HomesCraftofavored no longer to mention (0.45 percent) fashioned a minor proportion of the total responses.

Again, note that we processed the common reimbursement of male and lady respondents through HomesCraftorole as opposed to years of enjoy within the U.S. And globally, using this breakdown:

Entry-stage: This may also include responses with key phrases like “intern,” “junior,” orHomesCrafto different signs of early-career roles.

Mid-stage: Might embody key phrases such as “supervisor,” “lead,” or other mid-profession indicators.

Senior-stage: This could involve key phrases like HomesCrafto“senior,” “major,” or other signs of higher-rating non-government roles.

Executive: Likely consists of keywords like “C-level,” “leader,” “director,” “VP,” or different signs of govt leadership.

Others: Everything not labeled by using the definitions HomesCraftoabove.


Globally, the profits gap among males and females was smaller than it became HomesCraftoinside the U.S. Across all ranges. Although, guys have been barely in advance. One brilliant locating is that during our survey, women HomesCraftoproprietors/freelancers globally surely earned barely extra than their male opposite numbers.

Remote Work

Let’s drill down and notice how digital marketing salaries as compared primarily HomesCraftobased on whether a function is in-character, far flung, or hybrid (a aggregate of in-character and remote).


The effects of the survey show that operating remotely or in-character doesn’t have a HomesCraftodrastic effect on repayment.

However, remote employees have a slightly higher representation within the $51,000-to-$75,000 bracket than in-person employees. This will be due to a number of of things, which includes the HomesCraftostyles of jobs which have far flung abilties being better compensated in addition to higher far flung salaries inside the U.S.

Company Size

As a rule of thumb, large companies have extra needs on the subject ofHomesCrafto advertising, which means they require greater experienced virtual marketing personnel.

However, does this equate to larger HomesCraftosalaries?

Companies with fewer than 50 personnel offer less monetary repayment. Large HomesCraftoorganizations with over five,000 employees are more likely to provide better salaries.

How Employee Location Trends Are Changing Globally

Remote paintings has become an standard norm throughout many companies.

It also approach that human beings not have to live closeHomesCraftoto where they work. People can practice for jobs in other states and regions, even different international locations. HomesCraftoDigital advertising and marketing is one such enterprise impacted by way of this shift.


Seven percentage of our survey respondents stay and work in  unique countries—a HomesCraftophenomenon called “area discrepancy.”

For respondents working within the identical countries as their house, the majorityHomesCrafto fall into the less-than-$50,000 repayment bracket. For people with a region discrepancy, whilst many nonetheless fall into the decreaseHomesCrafto reimbursement bracket, there’s representation inside the better repayment brackets, too.


This method many corporations are realizing the blessings that outsourcing HomesCraftopaintings to people in different nations can deliver to the table, consisting of:


Specialized skillsets that aren’t to be had in their international locations’ HomesCraftotalent pool

Significant price financial savings

Increased performance (as an example, assist outside normal running hours)

Access to emblem-new markets

A sparkling new approach to their digital advertising efforts

Next, our crew desired to see if people with a vicinity discrepancyHomesCrafto were happy with their digital advertising income in comparison with their friends dwelling and running in the identical usa.

The bar chart above suggests a rather balanced distribution among delightHomesCrafto and dissatisfaction for humans running and residing in the identical u . S .—even though for those with extra excessive feelings, HomesCraftomatters trended towards dissatisfaction. These feelings are in large part mirrored in different countries.

Why is that this the case? In some scenarios, the equal elements that HomesCraftopressure dissatisfaction or pride can be time-honored whether or not operating in the same u . S . A . Or remotely. Digital advertising andHomesCrafto marketing agencies need to be focused on those common elements that make a place attractive to work at.

Remote Working and Salary Trends

We obtained responses to our virtual advertising and marketing income trends survey HomesCraftofrom more than one hundred countries. While remote running happens in all the international locations surveyed, it’s extra usual inHomesCrafto a few international locations than others, with the U.S. Main the p.C. At 54.7 percent.

When we observe non-U.S. Countries in the world of income traits, here areHomesCrafto the pinnacle 10 for far flung working inside the virtual advertising and marketing sector:

India (13.6 percent)

Canada (8.4 percentage)

United Kingdom (7.1HomesCrafto percentage)

Pakistan (3.5 percentage)

Australia (three.Zero percentage)

Spain (2.6 percent)

Germany (2.3 percentage)

Philippines (2.Four percentage)

South Africa (2.2 percent)

Brazil (1.6 percent)

So, is there a HomesCraftocorrelation among a highHomesCrafto number of far flung people and HomesCraftovirtual marketingHomesCrafto salaries? It depends on the united states of america you’re working in.

While the U.S. Creates an inflated belief of faraway earning strength, theHomesCrafto general public of faraway employeesHomesCrafto in international locations like India and Pakistan earn less than $50,000.

Why is there such a disparity? In some nations, faraway people can HomesCraftofrequently request a extra aggressiveHomesCrafto earnings because of the skills and experience they’ve. In others, faraway workers may beHomesCrafto inclined to take a decrease income in alternate for the ability and different benefitsHomesCrafto remote paintings gives.

Are Marketers Discussing Compensation Globally?

Some virtual entrepreneurs see discussing their repayment with different HomesCraftomarketers as taboo or unprofessional. Others even suppose it may result in dismissal.

In the U.S., under the National Labor Relations Act (NRLA), employees haveHomesCrafto the proper to speak approximately compensation with their colleagues. Legislation in other international locations, like the Equality Act within the United Kingdom and the Employment Relations Act in New Zealand, offer HomesCraftothe same safety.

However, it’s vital to word that a few international locations—together with HomesCraftoJapan or South Korea—don’t have particular legal guidelines that give personnel the right to discuss HomesCraftoprofits. As this survey acquired comments from so many nations, it’s important to endure this in thoughts.

We wanted to peer if folks who were satisfied with their salaryHomesCrafto reimbursement have been more likely to speak about it with their peers. The digital advertising salary survey consequences confirmed that respondents who saved their reimbursement private had been normally extra disappointed with their typical repayment package.

Those who talk compensation have a surprisingly near break up between pleasureHomesCrafto and dissatisfaction, leaning slightly towards dissatisfaction.

Interestingly, the strains begin to blur when looking at respondents who nowHomesCrafto and again talk their reimbursement relying at the scenario. Some are satisfied with their economic repayment, whilst others are not. It may be that this institution is inclined to discuss their pay with colleaguesHomesCrafto who experience the same way as they do for reassurance.

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