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How to set up and create unique dimensions in GA4

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Understanding all the features of Google Analytics 4 (GA4) is crucial to making the maximum of it. Doing so permits you to configure the tool to investigate facts as it should be and correctly. It additionally lets you draw the first-class conclusions for designing, refocusing and defining your digital techniques.

GA4 users can configure many functionalities, inclusive of custom dimensions, which allow for extra distinct and personalised records analysis.

What are dimensions in GA4?
Google defines a measurement as an attribute of your data. It describes your information, and it’s generally written in text in place of numbers.

When creating the GA4 account, the device preconfigures a extensive list of dimensions routinely by means of default.

However, if this isn’t always sufficient for your approach’s analysis and you need to investigate attributes in more element and in particular based on the internet site’s objectives, you may create custom dimensions.

Events and event parameters
To recognize custom dimensions and how to create them, you must first apprehend a few GA4 ideas – events and parameters.

Events are the metrics that can help you measure unique consumer interactions on a internet site, together with loading a page, clicking on a hyperlink or submitting a shape.
Event parameters are extra facts that website facts approximately those activities (i.E., additional information approximately how customers engage with a internet site).
There are varieties of occasion parameters in GA4, relying on how they’re captured with the aid of the device:

Automatically accumulated parameters: These are preconfigured by way of GA4, which mechanically captures a fixed of parameters (e.G. Page_location, page_referrer or page_title). Google affords a list of these types of occasion parameters created automatically or superior size.
Custom parameters: These assist you to accumulate data that is not captured by way of default. This applies to encouraged activities and custom events, where custom settings are required.
What are GA4 custom dimensions?
Custom dimensions are attributes that assist you to describe and acquire data in a custom designed manner. Essentially, they may be parameters you create in GA4 to seize information that isn’t always routinely tracked through the device.

Types of custom dimensions
Depending at the statistics which you want to gather in a custom manner, you could create extraordinary sorts of custom dimensions, as indicated through Google:

User-scoped custom dimensions assist you to examine consumer-related attributes that describe agencies of your consumer base, such as age, language or country.
Event-scoped custom dimensions refer to interactions that manifest to your internet site. It may be any occasion parameter created for the encouraged events or custom events, which include generate_lead or login.
Item-scoped custom dimensions, used in particular for ecommerce web sites or apps, allow for deeper evaluation of item-associated information, together with add_to_cart or buy.
When is it advocated to create custom dimensions?
Before developing custom dimensions to investigate information in more detail, it’s miles really useful to check whether or not those attributes exist already as computerized activities predefined through GA4 or as options within more suitable dimension activities.

To determine if the facts you need to analyze is already supplied via automated occasions, you could consult the listing that Google Analytics gives under Automatically amassed occasions. These activities are collected mechanically, so the user does not want to carry out any additional actions.

This is not the case for the enhanced measurement occasions, these should be activated in the GA4 account in case you need to gather this data.

To prompt these attributes, you will do it internal Admin > Data streams > Events > Enhanced measurement.


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